When it comes to growing your business online, the debate between SEO vs Paid Ads has never been more important. As Ethiopia’s digital economy continues to expand, businesses face critical decisions about where to allocate their marketing budgets. Both SEO and Paid Ads offer advantages, but understanding their differences can greatly influence your brand’s visibility, sustainability, and profitability over time. Without a clear strategy, businesses risk wasting money or missing out on long-term growth opportunities.
